Terms Of Service And Privacy Policy
BRAVE STAR SELVAGE — PRIVACY POLICY
Last updated: January 2025
Brave Star Selvage (“we,” “us,” “our”) is committed to protecting your personal information and being transparent about how we use it. This Privacy Policy explains what data we collect, how we use it, how it is shared, and the rights available to California residents under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).
By visiting our site or making a purchase, you agree to the terms of this Privacy Policy.
1. Information We Collect
We collect the following categories of personal information:
Information You Provide
• Name
• Email address
• Phone number
• Shipping and billing addresses
• Payment information (processed securely by Shopify or your chosen payment gateway)
• Order history and preferences
Information Collected Automatically
When you browse our store, we automatically receive information such as:
• IP address
• Browser type and device type
• Pages viewed and links clicked
• Time spent on site
• Referring webpages
• Interaction with ads or email campaigns
We collect this information using cookies, pixels, tags, and analytics tools.
2. Cookies, Pixels, and Tracking Technologies
We use tracking tools to improve our website, understand customer behavior, and deliver personalized advertising.
These tools include:
• Shopify Analytics
• Meta Pixel (Facebook/Instagram)
• Google Analytics (GA4)
• Google Ads Remarketing
• Klaviyo email and SMS analytics
• Standard Shopify cookies for cart, checkout, and fraud prevention
You can disable cookies in your browser settings or opt out of personalized advertising at:
https://www.aboutads.info/choices
https://www.networkadvertising.org/choices
California residents may also opt out of the "selling" or "sharing" of personal information (as defined by CPRA) by visiting our Do Not Sell or Share My Personal Information page.
3. How We Use Your Information
We use your personal information to:
• Process and fulfill orders
• Manage shipping, returns, and customer service
• Communicate with you about your orders
• Send marketing emails or SMS messages (with your permission)
• Improve website performance and customer experience
• Detect and prevent fraud
• Deliver personalized ads on platforms like Meta and Google
We never sell your personal information for money.
However, under CPRA, using advertising pixels may be considered “sharing” for behavioral advertising purposes. You may opt out at any time.
4. How We Share Your Information
We share your information only with trusted service providers who help operate our business. These include:
• Shopify (e-commerce platform and checkout processor)
• Payment processors (Shop Pay, PayPal, credit card gateways)
• Shipping carriers (UPS, USPS, DHL)
• Meta, Google, and similar ad platforms
• Klaviyo (email/SMS provider)
• Fraud prevention and analytics partners
These partners are permitted to use your information only as needed to perform their services.
We may also share information if required by law or to protect our rights.
5. SMS Marketing (TCPA Compliance)
By entering your phone number at checkout, subscribing on our website, or opting into SMS marketing, you consent to receive text messages from us.
• Message frequency varies
• Message and data rates may apply
• You can unsubscribe at any time by replying STOP
• For help, reply HELP
Consent is not required to purchase products.
6. Your Rights Under CCPA/CPRA (California Residents)
California residents have the right to:
• Know what personal information we collect and how it is used
• Request access to the personal information we hold about you
• Request deletion of your personal information (with some order-related exceptions)
• Correct inaccurate information
• Opt out of selling or sharing of personal information
• Limit the use of sensitive personal information (we do not collect sensitive personal information)
To exercise any of these rights, contact us at:
info@bravestarselvage.mom
To opt out of behavioral advertising, visit our:
Do Not Sell or Share My Personal Information page.
We will respond to verified California resident requests within the time required by law.
7. Data Retention
We retain personal information only as long as necessary to:
• Fulfill orders
• Provide customer support
• Meet legal obligations
• Improve our products and services
8. Third-Party Links
Our website may contain links to external sites. We are not responsible for their privacy practices and encourage you to review their policies.
9. Security
We take reasonable measures to protect your information.
Payment details are encrypted by Shopify and processed securely.
No method of data transmission is 100% secure, but we follow industry best practices.
10. Children's Privacy
Our site is not intended for children under 16.
We do not knowingly collect personal information from minors.
11. Changes to This Policy
We may update this Privacy Policy occasionally. Updates will be posted on this page with the “Last Updated” date above.
12. Contact Information
For privacy concerns or to exercise your rights, contact us at:
Email: info@bravestarselvage.mom
Address: Brave Star Selvage, 11018 Washington Blvd, CA 90232
Phone: 310-730-6661